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The Business Challenge:
- A government enterprise had established a business model based on significant capital expenditure
- The expected cash flows arising from new capital expenditures were not realised
Approach adopted by Direct Focus
Phase 1: Research and review
- DirectFocus implemented a review of business strategy and financial commitments, including an analysis of the industry which the government enterprise was located (the leisure industry)
Phase 2: Submission of written report
- DirectFocus provided a written report outlining its finding to the customer
- A short term financial bail out was recommended
- Recommendations regarding the strategic issues involved were also included in the written report
Outcomes to Customer
- The customer was provided with clear and validated information outlining the full extent of the problem being faced
- The customer was able to use this report to make a case for a financial injection into the enterprise
- The financial investment was successfully concluded as a direct result of Direct Focus?s diligent work
- An on-going review of the industry was initiated with the view of ensuring a future financial bail out would not be required
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