Industry Analysis and Futures Mapping

The Business Challenge:

• A vendor in an important industry sector wanted to provide support information to key stakeholders within its industry. The purpose was to give stakeholders an idea of where the industry was heading in a strategic sense
• The customer outlined a terms of reference covering the research and writing of three different industry whitepapers

Approach adopted by Direct Focus:

Phase 1: Research and industry analysis

• A Direct Focus representative implemented detailed research into the industry segments under question
• A first Whitepaper was prepared highlighting to industry stakeholder the major trends occurring within the industry

Phase 2: Industry consultation and on-going futures mapping

• Findings of whitepaper were discussed in workshops held acrossAustraliawith key industry stakeholders
• A second whitepaper was then commissioned to identify specific strategies that could be developed to address key industry issues
• This process was repeated across a second industry segment and resulted in the publishing of a third industry discussion paper

Phase 3: On-going stakeholder education

• On-going industry education campaign has been established within the industry sectors themselves creating a sense of sustainability

Outcomes to Customer:

• Industry media recommended that all whitepapers should be required reading for the industry in question
• Documentation of an enterprise transformation manual ? encompassing specific guidance about how to establish a project management culture to support change management objectives
• Knowledge-networking advocacy highlighting the importance of specific service-support systems as key enablers to enterprise competitive-advantage
• National workshop series held across Australia in five states to communicate major findings in relation to Whitepapers