Case Study Details

Business Turn Around

The Business Challenge:

  • A senior management team and the board of the organisation intuitively felt there was a significant business problem, which they could not articulate from information provided to them from internal sources
  • The business challenge was such that it was difficult to make firm conclusions as to whether a financial problem existed
  • Nor did senior management have confidence in the existing resources to investigate the perceived problem
  • At the same time, senior management were reliant on existing resources to keep the business operational
  • DirectFocus’s customer was the senior management of the enterprise

Approach adopted:

Phase 1: Initiating the Project

  • DirectFocus listened to the customer and developed an approach in partnership with key stakeholders

Phase 2: Scoping

  • The following reviews were implemented:
    • All business information provided to management was analysed
    • The organisational structure was investigated to determine performance requirements to meet emerging objectives and needs
    • Performance deliverables of current structure were analysed and gaps identified
    • Outputs of research and review process included:
    • An 8% “hole” in recurrent budget was identified
    • A conclusion was reached that current resources were not capable of “fixing” the problem
    • New support infrastructure systems were required
    • For on-going business objectives to be achieved it was concluded a new approach was required

Phase 3: Implementation

        • Solutions involved restructure of staff and duties including spill and fill and some terminations
        • New resources were identified and put in place to achieve turnaround
        • Involvement in the turnaround project led to the creation of an on-going reform agenda, including new projects associated with cost reduction and business process reform

Outcomes to Customer:

    • Management were given the confidence to make decisions based on firm and verifiable information
    • Over an 18 month period, the 8% hole in current budget  was rectified (representing a total turnaround of tens of millions of dollars)
    • On-going reform projects were identified delivering on-going business benefits to the customer in terms of cost reductions, future innovation strategies and staff involvement in new initiatives


At DirectFocus, we believe that our business success depends on satisfying clients needs....